What I Want My Family To Know This Holiday Season

To boil it down to the simplest, most digestible terms – your homes and the neighborhoods you live in make me physically ill.  And if you are still wondering about the why’s, the how’s, and the impossibilities, I hope that you will take a sliver of your time to learn more about how toxic mold…

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When Raising Mold Awareness Backfires

The “Backfire Effect” occurs when people’s firmly held beliefs are challenged, causing them to harden their oppositional stance. The emergence of toxic mold illness in the 1980’s met with it a high degree of resistance and backlash however, this is understandable and quite reasonable for something so unfamiliar. Denial from doctors or family and friends…

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